Slashed Travel Budgets Call for Creative Alternatives
You may have noticed the tremendous pressure from Washington and the media for banks to keep costs down as much as possible in 2009, especially as it relates to business travel. In fact, business travel is expected to decline another 2.7 percent in 2009, continuing the 2008 trend reported by the Travel Industry Association last October, and the financial industry is on shaky ground in all sectors. Retail banks have to be creative about building their business and training employees without leaving the conference room. Bankerstuff.com is tackling this problem head on, by hosting the banking industry’s first virtual conference, March 24-25, 2009.
Targeting “Winning Deposits in a Volatile Market,” the conference’s three-track agenda examines the challenge of growing deposits in today’s economy through new approaches to segmentation, products and pricing, and marketing and sales tactics. The panel of speakers includes Douglas Berlon, Global Practice Leader for Gallup and a specialist in behavioral economics, Buck Bierly, President, MZ Bierly Consulting with expertise in improving revenue for regional and community banks and Darryl Demos, the Enterprise Solutions Group Senior Vice President and General Manager at Verint Systems Inc.
Karen Licker, Managing Director and co-founder of Bankerstuff, said, “With consumer confidence down, banks need to search for innovative ways to get new customers in the door and enhance their existing customer relationships. Offering free checking accounts isn’t getting the job done anymore. This conference will bring together retail bankers to hear from today’s industry thought leaders, as well as from each other.”
“This event will allow us to educate a large number of our associates from the comfort our own offices,” said Toni Carpenter, Vice President and Retail Operations Administrator at Huntington Bank. “We’re excited to be able to bring this cutting edge information to our team at a time our industry needs it the most.”
The growing popularity of webinars, webcasts and other virtual meetings—for everything from networking to training and workshops—indicates that web-based events are cost-effective alternatives making resources accessible to a broader audience.
